Pro-Practice TV

My dentist has never sent me an e-mail.

Had he done so, I would almost certainly have spent some more money with him.

Yet many dentists are reluctant to use this approach to their patients, and as a result are ignoring an easy way to increase sales to a group of people who already know and trust them.

But don't think of e-mail only as a marketing tool - it's an incredibly powerful way for you to communicate with your patients.

You can thank them for their business, send them a newsletter (it's much cheaper than getting them printed), recommend any new dental products or treatments you're offering and promote any special deals you have.

Remind them of when it's time for a dental checkup, ask them why you haven't see them for so long, or just wish them a happy birthday.The list is endless.

Very few of your patients will resent an e-mail from their dentists, and the vast majority of them will welcome it, so long as it has something useful to say. And by staying in touch on a regular basis you are guaranteed to increase your sales of dental treatment.

Just think about your patient list. How many names do you have?  One thousand? Five thousand? Ten thousand? And then think how many you haven't seen recently, or who seem to have just disappeared? I bet there are far more of them than you would like to think.

If you could win back a small proportion of these or persuade them to come in for a dental checkup, you would make a significant additional contribution to your income. And it would cost you virtually nothing.

But what if you haven't been collecting your patients' e-mail addresses? Now is the time to start. You should collect the e-mail address of absolutely everybody who comes into contact with your dental practice. If you don't, you're simply throwing money down the drain!

If you have any questions about sending bulk e-mails out to your patients, or e-marketing in general, don't hesitate to call us on 0844 357 93 93.

And don't forget, start collecting those e-mail addresses today!